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Package design as a communications vehicle in cross-cultural values shopping / Y. Limon, L. R. Kahle, U. R. Orth

20 октября 2001 в 10:00
Package design as a communications vehicle in cross-cultural values shopping / Y. Limon, L. R. Kahle, U. R. Orth // Journal of International Marketing. - 2009. - № 1. - P.30-57.