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Marketing of the life sciences: a new framework and research agenda for a nascent field / S. Stremersch, W. Van Dyck

20 октября 2001 в 10:00
Marketing of the life sciences: a new framework and research agenda for a nascent field / S. Stremersch, W. Van Dyck // Journal of Marketing. - 2009. - V. 73. - № 4. - P. 4-30.