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Implementing the marketing concept at the employee-customer interface: the role of customer need knowledge / C. Homburg, J. Wieseke, T. Bornemann

20 октября 2001 в 10:00
Implementing the marketing concept at the employee-customer interface: the role of customer need knowledge / C. Homburg, J. Wieseke, T. Bornemann // Journal of Marketing. - 2009. - V. 73. - № 4. - P. 64-81.