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Impact of online consumer reviews on sales: the moderating role of product and consumer characteristics / Feng Zhu, Xiaoquan (Michael) Zhang

20 октября 2001 в 10:00
Impact of online consumer reviews on sales: the moderating role of product and consumer characteristics / Feng Zhu, Xiaoquan (Michael) Zhang // Journal of Marketing. - 2010. - Vol. 74, № 2. - P. 133-148.