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Predictors of the gap between program and commercial audiences: an investigation using live tuning data / David A. Schweidel, Robert J. Kent

20 октября 2002 в 10:00
Predictors of the gap between program and commercial audiences: an investigation using live tuning data / David A. Schweidel, Robert J. Kent // Journal of Marketing. - 2010. - Vol. 74, № 3. - P. 18-33.