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Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures / Kimmy Wa Chan, Chi Kin (Bennett) Yim, S. S.K. Lam

20 октября 2002 в 10:00
Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures / Kimmy Wa Chan, Chi Kin (Bennett) Yim, S. S.K. Lam // Journal of Marketing. - 2010. - Vol. 74, № 3. - P. 48-64.