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Sales, marketing, and research-and-development cooperation across new product development stages: implications for success / H. Ernst, W. D. Hoyer , C. Rubsaamen

20 октября 2002 в 10:00
Sales, marketing, and research-and-development cooperation across new product development stages: implications for success / H. Ernst, W. D. Hoyer , C. Rubsaamen // Journal of Marketing. - 2010. - Vol. 74, № 5. - P. 80-92.