1

Should firms spend more on research and development and advertising during recessions? / R. Srinivasan, G. L. Lilien, S. Sridhar

20 октября 2002 в 10:00
Should firms spend more on research and development and advertising during recessions? / R. Srinivasan, G. L. Lilien, S. Sridhar // Journal of Marketing. - 2011. - Vol. 75, № 3. - P. 49-65.