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Is market orientation a source of sustainable competitive advantage or simply the cost of competing? / V. Kumar, E. Jones, R. Venkatesan et al.

20 октября 2002 в 10:00
Is market orientation a source of sustainable competitive advantage or simply the cost of competing? / V. Kumar, E. Jones, R. Venkatesan et al. // Journal of Marketing. - 2011. - Vol. 75, № 1. - P. 16-30.