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Marketing in the C-suite: a study of chief marketing officer power in firms' top management teams / Pravin Nath, Vijay Mahajan

20 октября 2002 в 10:00
Marketing in the C-suite: a study of chief marketing officer power in firms' top management teams / Pravin Nath, Vijay Mahajan // Journal of Marketing. - 2011. - Vol. 75, № 1. - P. 60-77.