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Product development team stability and new product advantage: the role of decision-making processes / Rebecca J. Slotegraaf, Kwaku Atuahene-Gima

20 октября 2002 в 10:00
Product development team stability and new product advantage: the role of decision-making processes / Rebecca J. Slotegraaf, Kwaku Atuahene-Gima // Journal of Marketing. - 2011. - Vol. 75, № 1. - P. 96-108.