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Innovation management and marketing in the high-tech sector: a content analysis of advertisements / D. Gerhard, A. Brem, C. Baccarella et al.

20 октября 2002 в 10:00
Innovation management and marketing in the high-tech sector: a content analysis of advertisements / D. Gerhard, A. Brem, C. Baccarella et al. // International Journal of Management. - 2011. - Vol. 28, № 28, Part 2. - P. 330-345.