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Media endorsements of new product announcements: a new marketing strategy / Angelos J. Doukas, Jie Michael Guo, Herbert Y. T. Lam [et al.]

20 октября 2011 в 10:00
Media endorsements of new product announcements: a new marketing strategy / Angelos J. Doukas, Jie Michael Guo, Herbert Y. T. Lam [et al.] // European financial management. - 2016. - V. 22, № 3. - P. 394-426.